YouTube viewers watch over a billion hours of video every day

YouTube is still the biggest source for people looking for video content online, and has been for a long time, despite numerous attempts by its competitors over the years to dethrone it from the top spot. This week, Google announced that the service had taken a whole new step. He said that over a billion (yes, BILLION) hours of content are watched on YouTube every day.

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No matter how you spin it, the fact that people around the world are spending so much time watching videos on YouTube is a huge achievement. Indeed, Google continues to expand YouTube’s reach to more devices and platforms as it becomes the number one way for people to watch all types of video content, period. It has also become a real career for many people who create content for YouTube. Some creators now have millions or even tens of millions of channel subscribers. The rise of these low-budget online video content creators was the theme of this week’s new Samsung Galaxy S7 commercial which debuted during the Oscars telecast.

Even with this daily video viewing achievement, YouTube is still battling potential competitors to its platform.

Even with this daily video viewing achievement, YouTube is still battling potential competitors to its platform. This includes Twitch, the live streaming service owned by Google rival Amazon. While it has primarily focused on offering gaming-themed videos, it recently added a new sub-channel allowing its creators to post live and recorded clips on any topic, similar to YouTube’s business model. Live streaming is also becoming more popular on social media services like Facebook and Twitter, and these platforms could also threaten YouTube’s popularity. Even paid subscription services, especially Netflix, are vying for users’ eyes online with increasingly original and big-budget content.

YouTube has made new additions and improvements to address these challenges.

Google didn’t sit on a stump while all of this was happening. It has made new additions and improvements to meet these challenges. In the summer of 2016, it announced that it would allow YouTube creators to stream live video directly from their smartphones, similar to what is currently available for Facebook and Twitter. Earlier this month, Google revealed that the feature is now available to anyone who owns a YouTube channel with over 10,000 users, with plans to roll it out to everyone else soon. It’s also making some changes to its annoying unskipable video ads for non-YouTube Red subscribers. It ditches 30-second video ads in favor of more frequent 6-second ads.

Speaking of YouTube Red, the company’s $9.99 per month subscription service, which launched in late 2015, offers great features like no video ads, offline viewing, and original content. However, his current status is still something of a question mark. Google hasn’t released any official subscription numbers for the service, but a recent report, although unconfirmed, claims that only 1.5 million subscribers have logged into YouTube Red. Keep in mind that this low number may be due to the fact that only residents of five countries can currently access the service. If Google decides to expand YouTube Red to other countries, those numbers will almost certainly go much higher.

For now, YouTube remains the king of the huge realm of online video, and while that won’t change anytime soon, there are certainly a lot more competitors preying on its vast audience than ever before. That means Google can’t rest on that milestone of 1 billion hours of daily viewing for very long, and other changes and additions may need to come live to stay ahead of rivals. .

Do you still watch YouTube videos every day and think a service has any hope of getting closer to its huge current audience? Let us know your thoughts in the comments!

Shirley K. Rosa