YouTube viewers now total one billion hours watched – every day

If a person looked at what all YouTube visitors consume in a day, it would take about 100,000 years. Monday, YouTube shared a milestone in viewership statistics – one billion hours watched every day.

A few years ago, the video platform started tracking not only how many times a video is viewed, but also how long viewers spent on each video. The stat, at the time, was designed to help determine who liked a video enough to finish it, not just count how many times someone started watching.

Now, this metric shows that YouTube viewers consume an average of one billion hours every day. According to the YouTube blog, a single person would have to watch for 100,000 years to consume the same amount of video. That’s about the time it would take to travel from one end of the Milky Way to the other – if you were traveling at the speed of light.

“That’s the great thing about this milestone,” wrote Cristos Goodrow, vice president of engineering at YouTube. “It represents the enjoyment of the incredibly diverse videos that creatives make every day. People around the world spend a billion hours every day rewarding their curiosity, discovering great music, keeping up to date with the news, to connect with their favorite personalities or to keep up to date with the latest trends.

User watch time is also likely a factor in the platform’s artificially intelligent search program that rolled out last spring. Refined artificial intelligence programs track what users watch and flag patterns, improving the list of recommended videos.

The last number of users shared was more than one billion users for YouTube, almost a third of the total number of web users, according to the latest statistics. YouTube is now available in 76 different languages, with local versions available in 88 countries.

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