YouTube video sharing feature should move the needle for Snap Stock
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social media company Instantaneous (NYSE:INSTANTANEOUS), which is known for its Snapchat multi-function camera app, just made a huge announcement on its blog. Some investors may have missed this, but this is an important event for SNAP shareholders.
Now Snapchat users can share YouTube videos directly through Snapchat camera. Both iOS and Android users can do this.
First, it means they will be able to share YouTube videos without leaving the YouTube app. Plus, they won’t need to copy or paste. All in all, this new feature will make sharing YouTube videos a quick and convenient process.
As the company explains, “This is the first time that YouTube links can be shared visually to Snapchat stories and individual snaps, while accessing the camera and full suite of Snapchat creative tools for speak out”.
It is interesting to note the language used in the company blog. First, Snap calls this new feature an “integration.” Then the blog post calls it a “partnership.”
As Snap points out, more than 2 billion logged-in users visit YouTube every month to watch a variety of videos. So it makes perfect sense for Snap to partner with YouTube to make sharing videos easier.
Really, it’s surprising that this hasn’t happened sooner. Surely Snapchat users wanted an easier and more straightforward process to share YouTube videos.
While this is good news for Snapchat users, this development could be great news for SNAP stock investors. They definitely need a catalyst to drive the stock price higher in 2022.
The conclusion here is that Snapchat meets the needs of its user base. Instead of isolating itself from a social media competitor like YouTube, Snapchat chooses to work together to create a win-win scenario.
Therefore, although SNAP stock is still trading at a relatively low price, this is an excellent opportunity to go long.
As of the date of publication, David Moadel had no position (directly or indirectly) in the securities mentioned in this article. The opinions expressed in this article are those of the author, subject to InvestorPlace.com publishing guidelines.