YouTube founders launch new video-sharing app MixBit

The brains behind YouTube are back with a new mobile app for creating and sharing videos, dubbed MixBit.

Released for iOS on Thursday, MixBit differs from apps like Instagram and Twitter’s Vine by allowing you to create and share longer videos and use content filmed by other users as part of your own creations. With MixBit, you can record, edit and publish videos as short as a second to an hour, directly from your iPhone, according to the App Store description. By comparison, Instagram allows 15-second videos, while looping Vine videos can be up to six seconds long.

Here’s how it works: MixBit videos can be shot in multiple clips, or “bits,” of up to 16 seconds each. A single video can include up to 256 clips, which are stored as independent items but assembled and played as a single video.

MixBit aims to make video editing easier, allowing you to drag and drop clips to rearrange them in the order you prefer. You can also trim or delete clips, as well as save and publish your finished product from your iPhone.

This all might sound pretty standard, but here’s where things get interesting: in addition to shooting your own clips, you can edit and include any publicly shared video content in your own movie. This means that you can essentially create videos with MixBit without having to shoot original content or remix your own content with other people’s video.

MixBit is the first major product to emerge from Avos, a San Mateo, Calif.-based startup launched in 2011 by YouTube founders Chad Hurley and Steve Chen.

“We’ve always been passionate about video. We started YouTube to make it easy for everyone to share videos. Now we want to help people make great videos,” the duo wrote in the App Store description of MixBit.

Hurley and Chen argued that “we believe video should be a living, breathing entity and that creativity is a collaborative process”.

If you are an Android user, don’t worry, you won’t be left out for too long. According to a report by The New York TimesMixBit should be released on Android “in a few weeks”.

For now, iOS users can grab MixBit from the App Store for free.

Meanwhile, in other news on the video-sharing front, Instagram on Wednesday updated its mobile apps to version 4.1, giving you the option to import videos from your phone’s library, instead of have to film them in the app.

For more, check out PCMag’s full MixBit review.

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Shirley K. Rosa