What jewelers can learn from the video-sharing app – JCK

Come for the fun dance moves, stay for the brand boost! Contrary to what you might think, it’s not just nimble teenagers who can attract a following on TikTok. Originally designed as a way for users to share clips of themselves with lip-synced songs, the app combines the ability to share a social network with tools like filters and sound effects for filming and editing short mobile videos directly from your phone. Marketing experts say the key to the app’s success is its intuitive layout and viral appeal, and the short video snippet style it popularized is perfect for a culture conditioned to enjoy entertainment. small in size – all attributes that savvy jewelry designers and retailers can use to boost brand awareness and sales, and forge a deeper level of engagement with customers. What exactly am I

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Shirley K. Rosa