Vivendi’s video-sharing site relies on new partnerships to gain audience

PARIS (Reuters) – Vivendi’s video-sharing site Dailymotion said on Tuesday it had signed new partnerships with major U.S. music and media providers to boost its audience and better compete with global giants Facebook and Alphabet’s Google. .

The three new partnerships have been signed with Vivendi’s Universal Music Group, Time Warner’s international news channel CNN and Vice Media, Dailymotion said in a statement.

The site is betting on winning new viewers thanks to better quality content and a new smartphone application which will be launched in France on July 25.

“The new version will favor well-produced videos,” Dailymotion chief executive Maxime Saada said.

“There is an opportunity for us to serve a population aged 18 to 49, the upper middle class, which is not necessarily well served by other platforms.

About 100 engineers have been recruited over the past twelve months to work on the app, which has less aggressive advertising features, Saada added. The total workforce should reach 400 people by the end of the year.

Vivendi acquired around 90% of Dailymotion two years ago for 246 million euros ($274 million). The group has invested roughly the same amount to develop the new Dailymotion offer, said a source familiar with the matter.

The platform has 300 million unique monthly users worldwide. That’s a fraction of Google’s YouTube platform, which has more than a billion users, nearly a third of all people on the internet.

Reporting by Mathieu Rosemain and Gwenaelle Barzic; edited by John Irish

Shirley K. Rosa