UK ratings agency BARB begins measuring SVoD and video-sharing audiences | News

Netflix’s Squid Game was the 10th most-watched show in the UK in October

UK TV rating agency BARB updates its audience reporting service with the introduction of SVoD and video-sharing platform metrics, and has already revealed audience figures Netflix shows in October.

BARB says it is now able to measure reach and total time spent watching SVoD services such as Amazon Prime Video, Disney+ and Netflix, and video-sharing platforms like TikTok, Twitch and YouTube, which whether or not these services chose to subscribe to BARB, based on data collected from router meters installed in BARB panel homes.

In addition, BARB can now also report audiences for programs viewed on televisions on the most watched SVoD services in households in the BARB panel (Amazon Prime Video, Disney+ and Netflix), whether or not they subscribe to BARB, thanks to commensurate with Kantar’s SVoD programs. system.

The new tool shows that Netflix’s Squid Game ranked 10th in the most-watched shows in October with 5.774 million viewers, after BBC One’s Strictly Come Dancing (10.435 million), Channel 4’s The Great British Bake Off (8.889 million) and ITV’s The Larkins (6.580 million) in the top three respectively.

Three other Netflix shows and a Disney+ title, Black Widow, were placed in the top 100 most-watched programs in October. Amazon Prime Video’s highest ranked entry did not make the top 100 for that calendar month.

Justin Sampson, Managing Director of BARB, said: “Understanding people is at the heart of BARB’s mission and it’s been clear for some time that streaming services have begun to attract viewers who have traditionally relied solely on linear channels. for their entertainment.”

Shirley K. Rosa