Top YouTube Channels August 2018
Before you fully swing into the fall swing with all those pumpkin spice lattes and Halloween costumes, remember there’s still a ranking left from August, the last month of summer. complete for the year. Tubular’s YouTube rankings from last month are now live, with the 100 most-watched channels and creators revealing fascinating trends based on audience viewing choices. Overall, these audience members contributed slightly more 11.9 billion total views of the ten most watched channels in August!
Here are the highlights of the month:
- The first six channels saw at least 1 billion views each, with the top performer garnering more 3 billions views alone.
- Highest 30-day average engagement rate (ER30) among the top ten most viewed channels 1.4xwhile the highest ER30 of the top 100 publishers reached a solid 6.8x (this is from a K-pop creator, which we’ll talk about in more detail below).
- The best 30-day average (V30) of the top ten channels was a solid 32 millionwhile the best overall V30 among the top 100 channels landed at 40.9 million (again, a realization of another K-pop creator).
- Of the 100 creators, five of them increased their ranking by at least 100 posts.
Top YouTube Channels August 2018
For the month of August, we saw a few typical trends popping up in the YouTube rankings. For example, children’s shows continued to hold many of the top 100 positions, with several seeing huge ranking increases (the highest ranking came from a children’s channel which had a 626 squares!). That being said, a few more interesting trends caught our eye that we think video showrunners should be aware of. Here is what we found:
Forget “Despacito”; K-pop is the new musical phenomenon on YouTube
Luis Fonzi’s “Despacito” took the YouTube world by storm in 2017 and helped cement the popularity of Latin music around the world. However, there is now another kind of music that YouTube audiences just can’t take their eyes off of, and that’s K-pop (an abbreviation for Korean pop music). Our Q3 2018 State of Online Video Report found K-pop musicians, creators and channels with 4.3 billion total views from April to June alone. Additionally, we noticed clear indicators in the August rankings indicating that K-pop music is a smash hit on YouTube.
For starters, as you read above, the highest ER30 on the 100 channels at 6.8x was from SMTOWN, an entertainment and music label that manages South Korean musical talent. The best overall V30 of 40.9 million comes from a chain called bigit, the label and management brand behind famous K-pop group BTS. This channel was also one of six to increase its ranking in August by more than 100 points – 115, to be exact, thanks to more than 376 million views (its ER30 wasn’t too shabby either at 5, 7x!). These numbers are proof that K-pop will go down in history as one of the most influential music trends and genres on YouTube, especially if it continues to grow as rapidly as it has over the past few months.
WWE and T-Series dominate YouTube engagement and views
While we’re talking entertainment that people can’t get enough of, we have to touch on a few familiar faces in our rankings thanks to their continued success in earning billions of views on a regular basis.
For starters, the ever-popular World Wrestling Entertainment (WWE) The YouTube channel has frequently landed in the top ten channels of previous rankings, which was also the case for the month of August, where it jumped two positions to reach 4th place with over 1.2 billion views! WWE also earned the honor of highest ER30 among the top ten most-watched channels at 1.4x. Clearly, the organization’s fans know they can flock to its YouTube channel for entertainment outside of linear TV broadcasts (the clip below, for example, has garnered 8.4 million views over the past last ten days of August only). Kudos to WWE for taking advantage of this digital outlet to grow their brand!
Finally, we come to T-series, the Indian entertainment and music label you’ve probably heard of if you pay attention to the charts. Frankly, you could have heard of it via some well-known news outletstoo, because this media juggernaut’s YouTube channel is well on its way to beating the iconic YouTube star and gaming personality. PewDiePie for most all-time subscribers (T-Series is at 62 million and PewDiePie at 66 million). Now, with so many subscribers, there’s no denying that you’ll get millions and millions of views every month, and that was true for T-Series; in August, it alone racked up just over 3 billion views and maintained its No. 1 position in the YouTube rankings. The Indian entertainment brand even had sister channels T-Series Apna Punjab, T-Series Bhakti Sagarand Bollywood Classics land in the leaderboard last month at #32, #50 and #85!
Clearly, the August YouTube Ranking shows us that music and entertainment brands have a huge opportunity to succeed on YouTube, especially if they have broad global appeal (Latin music, K-Pop, Indian Bollywood music videos) or a rabid (WWE) fanbase. Creating and using a digital video strategy can be a lot of work at first, but when done right, it can easily build your brand’s attraction, awareness and authority, as well as the paramount loyalty of your fans! – for the coming years.
Tubular Video Ratings
You’ll notice exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that sets the standard for measuring video and publisher views and engagements. They include a simplified assessment of first 30-day engagement (ER30) and first 30-day views (V30), and more information can be found here.
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