TikTok is no longer just a short video sharing app!

Chinese video-sharing app TikTok recently updated the platform allowing users to upload extended clips of up to 10 minutes.

The social platform, which had previously taken the process of sharing videos to the next level with Snapchat or Instagram-like stories, is changing, giving other streaming platforms a hard time.

Earlier this week, the app rolled out a new feature globally that got a lot of attention. Some experts say the TikTok movement comes in response to YouTube shorts and Instagram Reels that allow users to create and share short TikTok-like videos.

TikTok’s meteoric rise in popularity has stemmed from an endless stream of tailored short clips, while the core options are now changing in light of an increase in overall engagement on the app.

A TikTok representative told a publication that the ByteDance proprietary platform thinking of new ways to bring value to our community and enrich the experience. The company believes that the term extension will greatly benefit creators, allowing them to better communicate their content and ideas to other users.

TikTok, the most downloaded app in 2020, took the top spot from tech giants such as Facebook and YouTube.

In the video-sharing app, content creators have creative tools, including funky filters and the ability to search for sounds.

Earlier, former US President Donald Trump restricted Chinese-owned mobile apps from US app stores amid a significant escalation in Washington’s tech fight with Beijing.

The app has also faced numerous restrictions around the world, including in Pakistan, with authorities banning the platform on several occasions following the immoral content.

Shirley K. Rosa