Switch video sharing is Nintendo’s chance to get a deal with YouTubers

The Nintendo Switch has a wide variety of features that were showcased at Nintendo’s press conference, from Joy-Cons containing virtual ice cubes to the basic functionality of switching between home console and handheld. But one aspect of the Switch has been glossed over when it’s actually quite important. Or at least it should be.

I’m talking about the concept of a built-in “share” button on the Switch, which Nintendo says is just getting started with screenshots, but will eventually be upgraded to capture videos and post them “on social networks” according to the company.

It’s a feature Microsoft and Sony both have on the Xbox One and PS4 in one form or another (in the interest of retaining my Sony fanboydom as described by a reviewer, I’ll say the PS4’s system is better ), and it certainly makes sense that Nintendo would want to embrace the idea too.

Of course, this goes against not only Nintendo’s entire history of fans sharing videos of its games, but also its current policies, where it’s a constant battle for content creators to publish effectively and , heaven forbid, monetize Nintendo content.

Nintendo and YouTube creators have had a particularly frosty relationship, as posting anything from Nintendo games, trailers, or press events has been a quick way to get your content removed or co-opted by Nintendo. themselves. Nintendo’s “solution” to this was to create a partnership program that allows your channel or individual videos to share their revenue with Nintendo, essentially paying them for protection. But the system has been convoluted and impractical and rarely seems to be put to good use.

Things can get downright wacky with Nintendo’s video philosophy. YouTuber Jim Sterling has a weekly column called The Jimquisition, where he regularly takes on specific companies or games for the task. This week he focused on Nintendo and the weird choices they’re making with the Switch. But because he used images from Nintendo games and trailers, hilariously he asked both Nintendo of America and Nintendo of Japan to claim copyright on his video (not monetized ), locked against each other because only one company can claim a video. .

Other YouTubers have to go to absurd lengths to avoid Nintendo’s copyright police, from flipping and tilting the video to confusing with crazy filters in the hope the bots won’t notice. not. Ultimately, this is why many YouTubers choose to stay away from Nintendo altogether.

This may change. Nintendo can change.

The introduction of a native share button in its new console at least strongly indicates that Nintendo could finally turn to the idea of ​​social sharing of its video games, on YouTube, Twitch, Facebook, etc. It’s also the perfect time for them. declare a ceasefire and make peace with the YouTubers they’ve been confusing for ages.

Why should Nintendo care if fans want to post images of its games on YouTube? Why Should Nintendo Care About What YouTubers Want monetize these images to support themselves while simultaneously promoting Nintendo’s products at no cost to them? Why does Nintendo need the nickels so badly that it thinks it needs to force obtuse revenue-sharing programs that discourage most content creators from offering Nintendo games?

It doesn’t have to be that way. The Switch getting native sharing should be a signal that Nintendo is finally over that hill. That he won’t let go of his intellectual property per se, but the idea of ​​the fans share its intellectual property in video form, and include it in their video game channels as part of a regular content rotation. There are dozens, hundreds of other games that don’t have Nintendo-like restrictions on sharing and monetization, so those games are featured and Nintendo’s aren’t. Almost the entire industry has realized the benefit of working with Twitch streamers and YouTubers, not against them, and this is when Nintendo can figure it out for itself. Everyone would welcome such an obvious and long-awaited change in policy.

Now I’m going to tell you what’s really going to happen. One of two things:

• Nintendo’s video sharing will completely bypass YouTube, and your captured video will go to a clunky proprietary player in some sort of MyNintendo.com site that you can log into from social media.

• Nintendo will be will allow uploads to YouTube, but will continue to require players to sign up for its partner program if they wish to monetize footage. Elsewhere, takedowns and content claims will continue to abound as always.

This is what logic would dictate to Nintendo Actually do, because Nintendo always does the least logical thing when it comes to things like that. Now I hope that’s not true, and that they seize this moment to finally understand the power and mutual benefit of just letting YouTubers do their thing with its content, unhindered, but that’s also a company that brought out the fashion story of Super Smash Bros. because the creator was upset, people were uploading the cutscenes online.

Nintendo’s future plans for the video are anyone’s guess. That share button hopefully indicates that change is in the air, but given the past few years, it may be hard to believe that in the end Nintendo will actually embrace YouTube if given the chance. .

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Shirley K. Rosa