Singapore-based video-sharing platform Lomotif set to enter India

The crowded Indian space of short videos will soon have a newcomer. Video sharing social networking platform Lomotif is about to enter India. Lomotif, which is considered a rival to TikTok, was recently acquired by Zash Global Media.

“We will invest a substantial amount of money in the Indian market. Now is the time for the world to know, in a much wider way, about our technology. That’s what’s exciting for us,” Zash co-founder Ted Farnsworth told The Economic Times.

The platform will give global access to Indian content creators. “We’ve always maintained…that we don’t need TikTok or Kuaishou to be banned for us to thrive, because we definitely see ourselves operating in a specific way in this very, very large landscape,” the Lomotif founder said. Paul Yang. daily business.

Vinco Ventures and Zash Global Media and Entertainment Corporation have entered into a definitive agreement to acquire a majority stake in Lomotif, the leading Singapore-based video-sharing social networking platform and budding rival to TikTok, and the mobile app of Kuaishou Chinese video sharing.

The company co-founded by video enthusiast Paul Yang in 2014 has been awarded three technology patents solely focused on empowering creators to easily share and watch short videos through remixing and collaboration.

Lomotif, available from Apple and Google stores, is a groundbreaking downloadable app for hip hop, rap, and street culture in the United States and Latin America. Lomotif is one of five partners selected by Snapchat for a two-way integration for posting stories between the two platforms.

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Shirley K. Rosa