SA now has YouTube Shorts, a TikTok-like 60-second video-sharing platform

YouTube Shorts logo seen displayed on a phone screen. YouTube has introduced YouTube Shorts feature which is supposed to be a competitor of TikTok. (Photo illustration by Jakub Porzycki/NurPhoto via Getty Images)

  • YouTube introduced Shorts, which allows users to create 60 seconds of eye-catching, trending videos.
  • Users will be able to sample audio and music already on the YouTube platform if the original creators of the longer videos consent.
  • Short film users can also add text to videos and captions can be added automatically.
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YouTube has just launched a short form video sharing platform called YouTube Shorts in South Africa, where users can record up to 60 seconds of eye-catching videos from their smartphones.

YouTube Shorts is the latest offering to compete with China’s trendy short-form video sharing platform, TikTok, one of the most downloaded social media apps.

YouTube Shorts first launched last year in September and will now be available in over 100 countries where YouTube is already available. The shorts player has surpassed 6.5 billion daily views worldwide.

“Shorts will be integrated into the YouTube experience that users already know and love. For example, if a user hears a snippet of a song on Shorts, they can easily find the full song, watch the music video, or learn more about the artist – all on YouTube,” the company said in a statement.

Previously, South Africans could only view short films on YouTube, but now they have access to its creation tools, including features such as multi-segment camera, chaining multiple video clips, recording with music and speed settings control.

Like TikTok, content creators will be able to sample audio from other short films as well as billions of videos on the YouTube platform around the world.

“This means users can put their own creative spin on the content they love to watch on YouTube and help find a new audience for it, whether it’s reacting to their favorite jokes, trying their hand at the latest a creator’s recipe or re-enact comedy sketches,” YouTube said.

The company said creators will always retain control of their content and can opt out if they don’t want their long-form videos remixed.

Todd Sherman, global product manager for YouTube Shorts, said the company wants to make creating shorts easy and fun for content creators.

“As we continue to create shorts alongside our creators and artists, we will be adding more features for users to try out,” he said.

Creators will have a vast repertoire of songs to use in their shorts from over 250 labels around the world. These include the brands and publishing companies of Universal Music Group, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt.

YouTube has also introduced new features that allow users to add text at specific points in their videos, automatically add captions to a Shorts video, and record up to 60 seconds of video with the camera. Shorts. They can also add clips from a phone’s gallery and use basic filters for color correction.

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Shirley K. Rosa