Patreon creators won’t have to rely on embedded YouTube videos anymore

Patreon creators no longer need to rely on third-party sites like YouTube or Vimeo to share video content. Instead, the platform launched its own native video feature on Thursday. “There are no ads, no trolls in the comments, and you never have to worry about ending up on the wrong side of the algorithm,” Patreon said in his announcement.

The new product, aptly named Patreon Video, has been in the works for a full year. This will allow creators to upload their content directly to Patreon without having to navigate the hassle of embedding external links or having what is supposed to be subscriber-only content available for viewing on other platforms.

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Videos through the new feature will be high definition, allow picture-in-picture, can be of any length, and can be streamed between devices, according to Patreon. The site will also allow creators to easily create and share previews of paid video content, and select exactly who in their fanbase can watch each post.

Creators will be able to select who can view their Patreon Video posts and preview content.

The catch: Patreon Video won’t be free in the long run. For the moment, Pro and Premium eligible plan creators (i.e. those in good standing and not making adult content) get free early access, with 500 hours of video through the feature they can use at any time time at least for the first six months of 2023. But once this trial phase ends, Patreon plans to introduce a pricing system “that takes into account the cost of hosting and streaming.”

“Once we launch pricing, we’ll let creators know and they’ll have six months to continue using the 500 free hours,” said Julian Gutman, the company’s chief product officer. says Tech Crunch. “It’s really important for us to be transparent about the long-term plan on video,” Gutman added.

Additional revenue from paid videos could be key for the business as Patreon has struggled to stay afloat this year. Barely two months ago, the company fired 80 employees, i.e. approximately 17% of its workforce.

At the very least, videos created during the free trial won’t disappear or end up behind a creator pay barrier. And the company says users will retain the ability to link and embed videos hosted on other platforms.

However, the larger third-party options have become less attractive recently. Earlier this year, Vimeo reportedly started demand high payments (up to thousands of dollars) from Patreon creators using its platform.

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Shirley K. Rosa