Official Launch of Lomotif Video Sharing Platform in India
Short-form video sharing social networking platform Lomotif has made its official debut in India. Ted Farnsworth, president and co-founder of ZASH Global Media and Entertainment Corporation, led the launch in New Delhi. On this occasion, the application also unveiled Lomotif India, a brand new channel. Users can also participate in Lomotif India weekly challenges by posting their videos to win amazing prizes. Founded by Singapore-based Paul Yang, Lomotif was acquired by ZASH earlier this year. Its patented technology allows users to immerse themselves in a reel format of super engaging content.
A home for creators since 2014, Lomotif has grown globally as a grassroots social community with dedicated users ranging from Asia to Latin America, West Africa to the United States. United. Lomotif is one of the fastest growing video sharing platforms with over 225 million app installs in over 200 countries and is available in over 300 languages. Over 10 billion atomic clips have been used to create over 740 million videos on the platform since its launch. With pre-built editing and mixing available and constant efforts by app makers to localize content for Indian audiences, we definitely have a winner materializing.
Speaking about the launch, Ted Farnsworth, President and Co-Founder of ZASH Global Media and Entertainment Corporation, said, “We are grateful for the tremendous support India has given Lomotif. Our interest in users here is immense. We are happy to be present in this flourishing space filled with talent and creativity. Lomo is all about good time, and I hope our new Lomotif India channel will encourage people to create more interesting content. There are several plans, more features that we will launch in the country in the coming times. We wholeheartedly invite everyone to be part of our journey. The idea is to open up a space that allows people to create something new, fresh and breathtaking.
In a previous interaction with exchange4media, Lomotif Founder and CEO Paul Yang said that the platform will be soft-launched in India to understand consumer trends in the market. “No, we don’t think we are late to enter the Indian market. In fact, we think it’s the right time to enter the Indian market and share the space with other players in the industry.The short video space is still- The rise in demand for viewing online content, the potential it offers, and the growing popularity among GenZ audiences and Millennials in the country have been instrumental in driving the growth and advancement of the industry to new heights. The industry is huge and players with unique and practically useful feature sets will stand the test of time,” Yang had said.
He had further stated that Lomotif as a platform would provide global access to Indian content creators. “In addition to exposure to international trends, Lomotif’s patented technology and ‘multi-clip’ algorithm available on the app, will enable them to create reel-like videos to better attract and engage with newer audiences. We also expect social commerce to grow exponentially, and we will also be considering a bunch of revenue streams for Lomotif and creators – like paid content and also partnering with companies in India for direct ads while making it easier for them to engage with creators on the platform.”
Yang had also said that Lomotif would invest aggressively in India. “We are going quite aggressively when it comes to the Indian market. In addition to investing substantial funds, we have already made high profile acquisitions which we will announce soon. In addition to this, our teams are also working on localization music and content, and their curation with creators and influencers from different streams.”
Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)
For more updates, be social connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube