Nintendo is ending the “Creators” program that limited video sharing

In response to the popularity of shared game clips, Let’s Play videos, and live streams, Nintendo launched a creator program that aimed to take a share of the profits when people made content featuring its games. The policy began in 2013 with Content ID Match claims on YouTube ahead of the program’s official launch in 2015. Tonight, Nintendo announced that the program would end at the end of this year and said, “We allow creative fans to show their love more easily. for Nintendo and monetize videos that include Nintendo game content.”

What does this mean in practice? A simple set of guidelines that more closely match Sony and Microsoft’s approach. While it’s not exactly free-for-all – Nintendo has specifically said it can always remove videos it believes violate these guidelines – content creators who monetize their videos on platforms such as YouTube, Twitch, Facebook, NicoNico Live or Twitter can go ahead and post game videos.

The caveat is that unless they’re created using the system’s sharing features, they should “include your creative input and feedback” instead of just raw video and nothing. other. It also excludes content from pirated games or games that have not yet been officially released (Super Smash Brothers Ultimate we watch you).

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Shirley K. Rosa