Nigerian YouTubers earn big from video sharing platform

A popular video-sharing platform, YouTube has made many creators millionaires.

The idea that someone could get rich just by recording themselves doing something or talking about a particular thing was not feasible in the past. But with YouTube, it’s become the reality for many creators.

YouTube was officially launched on December 15, 2005 and served over two million video views every day. Before its launch, it attracted some 30,000 visitors a day. In 2021, there are approximately 1.86 billion YouTube users worldwide.

YouTube has paid out more than $30 billion to creators over the past three years through ads, merchandising and other service features.

Typically, YouTube creators earn through Google’s advertising network, AdSense, branded video embeds, and sponsored videos. Some creators use all these means to generate income while others rely solely on AdSense.

In Nigeria, we have many popular YouTube creators with over 100,000 subscribers who have created content ranging from comedy to guides to makeup reviews, tech, and more. Mark Angel, Maraji, Dimmah Umeh, Sisi Yemmie, Fisayo Fosudo, are some of them. popular examples. These people have taken advantage of the opportunity provided by YouTube to share information and earn money while doing what they love.

Nairametrics spoke to one of Nigeria’s top YouTube creators, who spoke on condition of anonymity. Our respondent has been successfully creating content on YouTube for almost 5 years and has garnered many subscribers and views on his videos.

“I would say it was my interest in creativity from a young age that led me to make YouTube videos. I love reading and watching art, design and general technological innovations. I turned to publications like Wired Magazine and then started a career as a graphic designer. Later I moved into video production and have been making videos for almost 5 years,” he said when Nairametrics inquired about his motivation to start the vlogging adventure.

He revealed that creating YouTube videos is not his side business but a full time business and he has around 5 part time employees working for him.
He talked about how much he earns on YouTube and his other side gigs. On average, he reported earning between $5,000 and $10,000 or more per month and an additional $2,000 to $5,000 from advertising.

“Most of the money I make is mostly from YouTube ad revenue and working with brands. I also make a few thousand dollars from speaking engagements, appearances, designing and producing videos directly. », he revealed.

What do Nigerians like to watch on YouTube?

A survey conducted by Nairametrics has shown that several people are drawn to good comedy sketches on the video blogging platform for the momentary relaxation they bring and the sense of community these videos project.

“YouTube is ending my data, but comedies are really good because it relieves me of stress”, one respondent confessed.

Cooking lesson videos also ranked highly among our respondents, with users showing great interest in learning the art of preparing Nigerian meals.

“I like to learn about other tribes’ food because I’m tired of eating the same kind of food over and over,” one respondent, Bayo said when asked why he liked watching videos with cooking lessons.

YouTube analytics site SocialBlade tracks the number of subscribers and viewers that YouTube content creators have and estimates their revenue based on the cost-per-thousand advertising rates offered by YouTube. Their analytics show that Nigerian YouTubers are using the platform efficiently and profitably.

Along with our top vlogger who chose to remain anonymous for personal safety, here are other top YouTubers cashing in on the platform daily.

Mark Angel Comedy

Mark Angel Comedy, home of sketch comedy is one of the popular comedy pages on YouTube. Mark Angel’s YouTube channel was the first African comedy channel to reach one million subscribers. His page consists of a series of YouTube comedy shorts featuring a number of people from Angel’s family and neighborhood in Port Harcourt.

Many shorts involve smart kids, mainly Emmanuella Samuel and Success. Mark Angel has over 6.7 million subscribers and their videos have resonated with so many across the globe. The Comedy Train has also gained thousands of followers on various other social media platforms.

Sissi Yemmie

If you are looking for how to cook the most delicious Nigerian dishes, Sisi Yemmie’s YouTube page is the right place to go. With over 624,000 followers, Yemmie teaches her audience how to cook different Nigerian dishes and also shares how to create a monthly food schedule. When Nairametrics conducted a survey of popular Youtube channels, several respondents mentioned its page.

Fisayo Fosudo

Fisayo is a visual storyteller and tech video producer with over 180,000 subscribers on YouTube. If you are looking for reviews on gadgets, money management, etc., Fisayo creates content suitable for that. He is best known in Nigeria for his video content reviewing different smartphones.

Mr. Macaroni

Mr. Macaroni was featured in a number of movies and soap operas before he started the “Mr. Macaroni” series. With over 400,000 subscribers, he creates comedy sketches wearing a dark red agbada. His videos have garnered over 84 million views and he has many slogans which have been embraced by Nigerians. “You’re doing well” is one of his most popular punchlines.

Dimma Umeh

Dimma Umeh is a Nigerian beauty blogger with over 400,000 YouTube subscribers. She shares a glimpse of her life as a Nigerian. She also shares beauty tips, travels, makeup tutorials and lifestyle. She posted her first makeup tutorial on YouTube in 2012 and has since garnered over 29 million views on YouTube.

She is well known for her support of Nigerian and international brands. Dimma has been featured in popular publications such as Essence magazine.

Shirley K. Rosa