Like Nastya’s YouTube videos coming to Facebook via Jellysmack Deal

Like Nastya, the 7-year-old YouTube megastar, has signed a deal with internet video distribution company Jellysmack to expand her reach on Facebook.

Jellysmack will optimize and syndicate Like Nastya content to reach new audiences on Facebook, where his official page currently only has 18,000 subscribers. The hugely popular Russian-American youngster joins Jellysmack’s roster of creative partners, including PewDiePie, MrBeast and Patrick Starrr.

Nastya Radzinskaya, better known online as Like Nastya, currently holds the No. 1 spot as the biggest individual creator of children on YouTube – recently surpassing 250 million total subscribers across 15 different channels under the umbrella brand Like Nastya. Nastya and her family launched her first YouTube channel in 2016, which now has over 82 million subscribers and generates over 2 billion monthly views.

Popular videos on Like Nastya’s channels include family vacation vlogs, short comedy skits, responsibility lessons and games. Originally from Russia, the Radzinskaya family now resides in Miami. Earlier this year, the family signed a deal with Westbrook Studios, co-founded by Jada Pinkett Smith and Will Smith, to develop a slate of animated projects ranging from shows for preschoolers to “family of four” programming. quadrants”.

“Nastya tops the children’s content category on YouTube, but we see so much potential for it on other platforms,” Eyal Baumel, director of Nastya and CEO of global multichannel network Yoola, said in a statement. “This partnership with Jellysmack will allow Nastya to focus on what she does best – creating fun, family-friendly content – ​​while simultaneously reaching a whole new audience on Facebook and growing her global community of kids.”

Jellysmack will use its proprietary AI technology to expand Like Nastya’s fan base on Facebook. Rather than simply reposting Like Nastya’s original YouTube videos, Jellysmack says, the company will adapt them for Facebook through multivariate testing to find the optimal audience.

“Nastya is a bit of an anomaly with the breadth of her appeal,” said Jeff Olson, Head of Creator Partnerships at Jellysmack. “Not only does its playful and positive content align with our brand values, but it also allows us to spread that positivity to a younger generation of creators and viewers who are truly the future of the industry. We are thrilled to be able to connect her with a new audience on Facebook.

Jellysmack was co-founded in 2016 by Michael Philippe, Robin Sabban and Swann Maizil. The company’s list of over 400 clients includes MrBeast, PewDiePie, Bailey Sarian, Brad Mondo, Karina Garcia, Derek Deso and Patrick Starrr. Jellysmack optimizes and distributes video content created by creators on Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube.

Shirley K. Rosa