How to create a channel on the video sharing site?

More than 31 million YouTube channels have been created since the video-sharing platform launched in February 2005.

Anyone can create, use, and get the most out of a YouTube channel – and best of all, the platform is completely free.


Anyone can create a YouTube accountCredit: Alamy

How to create a channel on YouTube?

In order to create your own YouTube channel, you’ll need to make sure you’ve set up a Gmail (or Googlemail) account.

Then follow these three steps:

  1. Go to and click “Connect” in the upper right corner. Your Gmail account will prompt you to sign in. If you don’t have one, click on “Create an account”, then use it to log in.
  2. Once logged in, you will be redirected to the YouTube homepage. Click the circular icon in the upper right corner. This must contain the first letter of your name. Select the first option, “Create Channel”.
  3. Click on ‘Start’. You will have the option to use your own full name or create a custom name for your channel. Once you have selected one of these two options, your channel will be configured.

Now you can start downloading videos.

You will first be taken to a page where you will have the option to upload a profile picture, write a short bio for your channel, and link to other social media sites.

Is a YouTube channel free?

Yes – a YouTube channel is completely free to set up and upload video content.

Depending on how seriously you take the production value of your video content, that’s when you start to incur additional costs.

The YouTube logo is recognized worldwide


The YouTube logo is recognized worldwideCredit: Alamy

For example, you might want to buy a microphone to record a voiceover for your videos, while other video equipment can make your videos look more professional.

However, YouTube doesn’t charge you anything to set up a channel or upload content – and there’s no charge, regardless of how long a video is.

How do you optimize your channel?

Creating your content is the first step. But how do you create a YouTube channel that actually drives traffic?

Once you’ve set up your Youtube channel, the next step is to “optimize” it.

Here are some simple steps for beginners that will allow you to get the most out of what you’ve created and help you get as many views on your channel and videos as possible.


Upload a profile picture/cover. This is the first thing viewers will see when they click on your channel.

This is especially important if you’re trying to build a “brand” for yourself on YouTube.

This will make your channel more welcoming. Plus, it will give viewers an idea of ​​what kind of content they can expect.

The YouTube site shot in a cafe


The YouTube site shot in a cafeCredit: Alamy


Writing a brief bio for your channel can be used to promote yourself.

Be sure to include keywords about the type of content to expect from your channel.

A good tip is to include these keywords as much as possible in the descriptions of all the videos you upload to your channel.

This not only keeps your channel consistent and helps build your “brand”, but also gives your channel and videos a better chance of showing up on Google or search engines related to those keywords.

To verify

Verifying your channel unlocks additional features that will improve the content you stream.

But to verify the channel, you need 100,000 subscribers, which will allow users to upload videos longer than 15 minutes.

To do this, click your profile picture in the top right corner, then click Settings.

Close-up of the YouTube logo on its website


Close-up of the YouTube logo on its websiteCredit: Alamy

Then select “Channel Status & Features” and click “Verify” under your username.

You should instantly see that you have access to additional features in the bottom half of the page, which means your YouTube channel can be enhanced using these features.


YouTube gives you the option to add a small “watermark” link to the bottom right corner of your videos.

It can be a hyperlinked version of your profile picture, which redirects viewers to your channel or, alternatively, it can be a “Subscribe” button.

This automatically subscribes viewers to your channel, which means they will see your other content on their homepage.

This is especially useful if viewers stumbled upon your video by searching for one of your aforementioned “keywords” on a search engine.

To create this branding, go to your YouTube channel page and click on “YouTube Studio”.

Then select “Settings” in the lower left corner. Choose ‘Channel’ settings, then ‘Branding’.

You can then download the watermark of your choice.

Shirley K. Rosa