The very first time the words “YouTube starwere used on CelebrityNetWorth to describe someone’s profession on July 19, 2011. I am absolutely certain that I laughed at those words that were typed. Without a doubt in my head (at the time), no one would never make a living off YouTube let alone get rich Honestly if you had told me back in 2011 that in just a few short years some of the biggest and highest paid stars in the world would be earning their fame and fortune exclusively thanks to YouTube, I would have made you laugh the room.
You can add this to the long list of things I’ve been extremely wrong about over the years, including:
Imagine my surprise when just two years later we published an article about a 24-year-old Swedish YouTube Star with a funny name who had earned $7 million in the previous 12 months. That YouTube star was Felix Kjellberg. Better known by his YouTube handle, PewDiePie.
In the five years between 2014 and 2019, the name PewDiePie was synonymous with being the highest paid and most famous person on YouTube. In 2016, he was literally named one of the 100 most influential people in the world by Time Magazine. For several years, it was the most subscribed channel on YouTube. Today, its 111 million subscribers make it the 4th most subscribed channel.
Between 2013 and 2021, PewDiePie earned at least $73 million from his digital empire. Today, we estimate his net worth at $40 million. If you ask the average person to guess the highest paid and most famous person on YouTube, chances are they’ll always call PewDiePie.
But YouTube’s winds of fame have shifted somewhat in recent years. Without a doubt, the biggest YouTube star on the planet today is Jimmy Donaldson. Better known as…
And what a beast he is.
Consider this –
In March 2022, PewDiePie uploaded seven videos to his channel (from what I can tell, he’s only active on his main channel alone, someone can correct me). In March, PewDiePie’s seven videos generated a total of 18.9 million views.
Impressive isn’t it? Well, consider this –
In March 2022, MrBeast only uploaded one video to his main channel, a video titled “Would You Swim With Sharks For $100,000?”. This video generated 36.2 million seen in March.
Here it is if you’re curious:
And we are not done.
MrBeast actually operates 13 channels, ranging from “MrBeast Gaming” to “Beast Philanthropy” and even things like “MrBeast en Español”.
In March 2022, MrBeast uploaded 54 videos on his 13 channels. In March, these 54 videos generated 283,494,620 views. Let me repeat that. In March, MrBeast videos generated…
283 MILLION views
Aka, just over a quarter of a billion views. That’s a staggering amount of range.
MrBeast currently has 93 million subscribers. He is the 5th most subscribed channel on YouTube, just behind PewDiePie. If you strip out the corporate channels, these are the #1 and #2 most followed individuals on YouTube.
Even if you assume that each of his subscribers watched each video twice, you still wouldn’t count 100 million more views. To generate 283 million views, it can be assumed that MrBeast reaches over 150 million unique people on YouTube each month.
For perspective, Netflix has around 75 million subscribers in the US and Canada, around 220 million worldwide.
Obviously, this article raises a question:
How much did MrBeast earn from 283 million views on YouTube?
Let me caution that it is slightly difficult to determine someone’s total earnings as we cannot know all of their referral offers or merchandise sales. But by using rough estimates combined with previously reported statistics, we can come up with very good approximations. Mr Beast’s top three sources of revenue each month are advertising revenue, sponsorships, and merchandise. Let’s start with ad revenue.
Video ads generate very different CPMs in different countries. A video ad in the United States and Canada earns significantly more than an ad view in Brazil. However, it would be safe to assume an average video CPM of $5. That’s $5 per thousand views, net for MrBeast. With 283 million views, that equates to $1.4 million in net revenue.
It was previously reported that MrBeast charges $1 million per month to be the main sponsor of its main video page. For example, in March, this sponsor was the credit bureau Experian. I think it would be safe to assume that through sponsorships on his other channels, Beast earns another minimum of $1 million, for a total of $2 million.
AKA the Secret Holy Grail. Last year, when MrBeast earned around $54 million, about half came from merchandise sales according to various reports. This has come down to $2.25 million per month. Let’s round it up to $2 million to be conservative.
By adding these three sources of income, we obtain:
1.4 + 2 + 2 =
This equates to $174,193 earned every day in March. On an annual basis, this equates to $65 million.
So why is MrBeast “only” worth $25 million?
MrBeast’s net worth could be much, much higher if he wanted to. However, as Jimmy himself has repeatedly explained, he reinvests the majority of his earnings into creating future videos. In August 2021, it was reported that he had spent $3 million on production costs, rent, and staff salaries. If that number remained constant, MrBeast profited around $2.4 million in March. If he did this every month of the year, that would equal about $29 million in profits for Jimmy in 2022. About $15 million after taxes.