Clips is the video sharing application created by Apple which is not a social media network

Apple clearly knows how popular video sharing is on social media, so it has created a new way for iOS users to create and share videos. Today the company announced a new app called Clips, a video creation app that borrows many features from social media video sharing apps, but isn’t actually associated with a social media network. It seems that Apple’s goal with Clips is to provide a way to easily create fun videos by stringing together clips, music, text, etc., and then sharing them on social media.

The clips seem to be designed for the generation that spends most of their time sharing videos or photos on the internet. It works similar to the video features of Snapchat, Facebook, and Instagram in that you press the record button to start a video clip and release your finger to end that clip. You can record a bunch of snippets and bundle them into a single video, then add music, text, filters, emojis, shapes, and more. Clips also includes a bunch of full-screen animated posters and backgrounds, and a library of music tracks that automatically adjust to the length of your video.

The most unique feature is Live Titles, which lets you impose text on a video clip using your voice. You can record what you want to say and Live Titles will translate it into text that will appear on the video. It’s almost like an easier way to caption a video, and it’s definitely a faster way to add a lot of text to a video clip than typing it yourself. After recording a live title, you can also edit it with different styles, punctuations, and emoji. This feature is not only available for English speakers: Live Titles will support up to 36 different languages.

But Clips is all about creation – no social network attached to it, although you can share a Clips video via iMessage with your contacts. Clips will even suggest specific contacts you might want to share a video with, based on who appears in them (Clips appear to have some facial recognition capabilities) and who you share with the most. Otherwise, Clips videos are intended for sharing on other social media, including Facebook, Instagram, Twitter, Vimeo, and YouTube.

We knew Clips was coming: Rumors of an Apple-created video-sharing app have been swirling since last summer. At the time, the no-name app looked a lot like Snapchat, but Clips videos don’t disappear after they’ve been sent. You also have a bit more control over who sees your Clips videos, compared to broadcasting a Snapchat story to all your friends (and pseudo-friends). Creating clips is a very Apple thing to do. Instead of creating a new video-centric social network, Apple has created an app that it hopes will be the video creation app of choice for those who regularly create and share videos on the Internet.

Clips will be available in April and will work on iPhone 5s and newer, new 9.7-inch iPad models, iPad Air and iPad Pro, iPad mini 2 and later, and iPod touch 6th generation. All devices must be running iOS 10.3 to use Clips.

Announcement image by Apple

Shirley K. Rosa