Building a foundation through YouTube videos

Many consumers randomly watch YouTube videos, and engaging realtors who can entertain and even be funny can grow their online following.

CALGARY, Canada — Calgary, Alberta, real estate agent Brad McCallum has been uploading classifieds videos to YouTube regularly for the past three and a half years. He now has 31,000 subscribers.

By creating engaging and entertaining content that keeps viewers on the platform longer, you’ll be rewarded with algorithmic juice that leads to more views,” McCallum says.

His recommendations? Agents should start their videos with a hook, like visuals, engaging questions, or something that can grab viewers’ attention, like “Today I’m going to show you a mega-mansion with an indoor pool.”

He also doesn’t save the best things for last, like he’s making a movie. At the beginning of his videos, he places spectacular shots of the best equipment in a house.

“The problem is that only 15% of viewers stay until the end of most videos,” McCallum says. “If they like the highlights, they’ll stick around for the other details like number of bedrooms, square footage, and types of finishes in the house.”

Many highlights can be filmed with quick pans or highlight clips of the best equipment in the house.

McCallum also tries to imagine the people who would be a good fit for a particular house and why they would want to live there.

He says multiple additional platforms can be used to maximize a home’s exposure. As agents shooting the full video, for example, they can also shoot a short video for TikTok and Instagram Reel, and they can create an open house invitation video for Facebook.

Source: Inman (7/8/22) Burgess, Jimmy

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Shirley K. Rosa