Barb Introduces New Measure of SVOD and Video Sharing Platform | News
UK – UK television audience measurement organization Barb has upgraded its audience reporting service by launching a subscription video on demand (SVOD) and sharing measurement platform videos.
Barb is now able to measure reach and total time spent watching SVOD services such as Amazon Prime Video, Disney+ and Netflix, as well as video-sharing platforms such as TikTok, Twitch and YouTube, using data collected from from the router counters installed in the homes of the BARB panel. .
Additionally, Barb can now also roll over viewership for programs viewed on TVs on the most-watched SVOD services in Barb panel homes (Amazon Prime Video, Disney+, and Netflix), whether or not they are Barb subscribers, thanks commensurate with Kantar’s SVOD programs. system.
Barb has revealed the most-watched programs across all broadcast channels and streaming services in October 2021. This shows that Netflix squid game ranked tenth with 5.774 million viewers, after BBC 1 Come dance strictly ( 10.435m), Channel 4 The Great British Bake Off (8.889m) and ITV The Larkins (6.580m) respectively in the first three places.
Three other Netflix shows and a Disney+ title, Black Widow, placed in the top 100 most-watched programs in October. Amazon Prime Video’s highest ranked entry did not make the top 100 for that calendar month.
Barb’s Managing Director, Justin Sampson, said: “Understanding people is central to Barb’s mission and it’s been clear for some time that streaming services have begun to attract viewers who have traditionally relied solely on linear channels for their entertainment.
“It’s great news for the TV and advertising industry that we are enhancing our ongoing measurement service to include SVOD and video-sharing platforms. For the first time, audience measurement of these services bears all the characteristics of an interprofessional currency: independence, objectivity and transparency.