4 Video Sharing Tips to Boost Social Media Engagement in 5 Minutes

Sharing a promotional video (e.g. advertisement, explainer video) on social media has been both a way to attract new visitors to the website and a pain in the ass.

It’s a joy whenever it gets hundreds of likes and shares and it’s hard when nobody cares.

There are ways to get instant social media exposure with your video, namely paid advertising and endorsement, but that’s not always plausible for companies with limited budgets.

If no one cares about your video, the problem is either with your video or the way you share it on your social networks.

On that note, you should read 5 keys to producing a high-converting explainer video to make sure you’re not going to post a poorly done explainer video.

But in this article, I will focus on this last problem.

It won’t be as easy as it looks. In fact, it will take some time to figure out what went wrong with your previous attempts to share videos.

To that end, I’ve put together 4 key aspects that determine whether your explainer video performs the way you want it to on social media.

1. Would your audience thank you for what you want to share?

The purpose of sharing your videos on social media is to show your customers what you have to offer.

But you should NEVER advertise directly on social media. People don’t want to see self-promotions.

Instead, make sure you have a little extra knowledge, information, or any kind of value to give your audience.

Keeping customers is much cheaper than getting new ones. It is better to provide them with useful information than to blatantly self-advertise.

While you’re at it, try to be as relevant to your audience as possible. This Buffer image shows where you should be with the content you share with your audience.

The content relevance scale

2. Timing is almost everything

You know what kind of video you should do and share on social media and what you shouldn’t. Now is the time to determine the best days and times to share your video.

a. Small experiments

Anyone can determine the best times to share their content on social media with a little effort. Try the following:

1. Post your video to your timeline at different times, about an hour apart. Then see which one gets the most interaction with your audience.

2. Use Facebook Insights (if you’re the Page Manager) to see what time the highest percentage of your audience is online.

b. Facebook peaks on Thursdays and Fridays

Research by BuddyMedia found that the less people want to be at work, the more they browse Facebook.

Research has found that certain days of the week drive more engagement than others. However, even though the same research found that specific industries may differ, most industries employees sit down and browse Facebook on Thursdays and Fridays.

vs. Go Against Weekend Rush Hours on Twitter

It sounds a little off, but a study by Dan Zarella found that tweets outside of peak hours tend to have higher click-through rates (CTRs) than those tweeted during peak Twitter hours.

D. Get more from LinkedIn just before and after work hours

According to Chron and KISSmetrics, professionals are either gearing up to start their workloads early in the morning, or they’ve finished their projects by late afternoon, so they’re browsing LinkedIn waiting to go.

3.Facebook and Twitter Love Posts with Pictures.

According to HubSpot’s compilation of statistics, posts on all sites (not just Facebook and Twitter) with visual content generally see more engagement compared to those without visual content.

Videos shared to Facebook obviously don’t need additional images since you will automatically get a visual snippet when you upload or share a YouTube video to Facebook.

Excerpt from video sharing on Facebook

But when you share a video (instead of uploading it directly to Twitter) to your Twitter timeline, you get a simple link like this:

Twitter Youtube Link Sharing

It’s not interesting unless you create your tweet by hand with a creative title.

Uploading your video to Twitter is inconvenient if it is too long. And, if you didn’t already know, Twitter only allows 15MB maximum video size.

But I have a handy trick to share a YouTube video to Twitter while attaching the video thumbnail.

First, you need to upload the thumbnail of the video you want to share. Go to pic.lyricshunt.in and copy-paste the video link. In a snap, you will be able to download the video thumbnail.

youtube thumbnail downloader

Second, get and download the thumbnail.

Pinterest Thumbnail

Then navigate to the YouTube video you want to share and copy the share link, but don’t click the Twitter icon, just copy the share link.

youtube sharing

Then go to Twitter, compose a new tweet and paste the YouTube share link (a shorter link for character limitation reasons). Finally, attach the thumbnail you just downloaded as a media file.

twitter custom video thumbnail

And here is! Your tweet looks like a legitimate snippet. Now you can grab more attention with the tweet attached thumbnail.

4. Only post videos under 2 minutes

When people are on Facebook, Twitter, LinkedIn, Pinterest, or any other social media, they want to scroll through their News Feed, check notifications, reply to messages, and more.

None of them are on social media to watch a long video.

If they wanted to, they would go to YouTube or Vimeo

So, the video you share on social media should be short enough to engage people, but long enough to expose them to your brand.

One of the main reasons why a short duration matters is that most social media users access their social media through mobile devices and the upload size limit is relatively low.

According to EngineGroup, the shorter the video, the more it is watched.

Previous research by Wistia found that the shorter the video, the more people watch it in its entirety.

A cool tip is that if you are sharing a short video (less than 2 minutes), uploading the video directly to the social media platform (like Facebook) will get you more views than just posting a link of the same video that was uploaded to another social media (like YouTube).

For example: if you have a short 15 second video, uploading the video directly to Facebook, Twitter or Instagram will get you more total views than if you simply upload it to YouTube and then share the link (of the same video) to social media mentioned above.

A study by SocialMediaBaker found that videos uploaded to Facebook get 200% more views on average than views of YouTube videos shared on a Facebook post.

In addition, brands are also switching from YouTube to Facebook for their video publishing. In fact, there are about 20,000 more brand videos on Facebook than on YouTube.

Conclusion

Too busy (or lazy) to read the whole article? Don’t worry, I have what you need:
1. Timing is everything. Do not post on different social media platforms at the same time.
2. Include visuals (images, thumbnails, snippets) every time you share your video.
3. Twitter loves tweets with images.

So how do you share your video on your social media pages? Let me know in the comments below.


Shirley K. Rosa